How do we express ourselves in social media, and how does that make other people feel? These are two questions at the very heart of social media research including, of course, the ill-fated Facebook experiment. Facebook Reactions are fascinating because they are, even more explicitly than the Facebook experiment, an intervention into our emotional lives.
Fixed it. pic.twitter.com/QFB6PhvJtk
— Matt Stempeck (@mstem) February 24, 2016
Let me be clear that I support Facebook’s desire to overcome the emotional stuntedness of the Like button (don’t even get me started on the emotional stuntedness of the Poke button). I support the steps the company has taken to expand the Like button’s emotional repertoire, particularly in light of the company’s obvious desire to maintain its original simplicity. But as a choice about which emotional expressions and reactions to officially reward and sanction on Facebook, they are consequential. They explicitly present the company with the knotty challenge of determining the shape of Facebook’s emotional environment, and they have wide implications for the 1.04 billion of us who visit Facebook each day. Here are a few rough reactions to Facebook Reactions.